Amazon.de Median Order Value by Category — 2025
Results as of
Review 2025: Video games lead Amazon.de with a €31.99 median order value — highest of any top-10 category
Info
- Sample size
- n = 6,589
- Data date
- 2025
- Segment
- All segments
- Platform
- Amazon
- Market
- Germany
Analysis
Video games topped the Amazon.de category ranking in 2025 with a €31.99 median order value, followed by major appliances (€29.99) and musical instruments (€28.99). The pattern is driven by durable, low-frequency purchases — shoppers buying a single title or device at a fixed retail price — while everyday consumables such as books, groceries, and office supplies cluster near €15. The spread between the highest and lowest categories reflects the structural difference between one-off durable purchases and routine replenishment shopping on Amazon.de.
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Methodology
Median order value was measured across Amazon.de shoppers in 2025. Each order is assigned to the category of its most expensive item, and the median total spend is calculated across all orders in that category. Categories with fewer than 200 orders or fewer than 50 individual shoppers were excluded. The German market only.