# You can't spot switchers with a questionnaire.

> Sign-ups, cancellations, provider switches: we see them in real transaction emails and bills. And we interview people right after they switched, while the decision is fresh.

## Why our data wins here

- **Telco emails** Bills and contract confirmations from the inbox.
- **Subscriptions** Streaming, software, mobile: sign-ups and cancellations over time.
- **Apps** Installed provider apps and their usage as a leading indicator.

## A question you could ask tomorrow

- Who cancels after the price increase, and where do they switch to?
- Which bundles actually retain customers, and which are just dragged along?

## Where this matters most

- [Churn & Win-Back](https://www.datapods.app/en/use-cases/churn-win-back.md): Who leaves, where to, and who comes back.
- [Competitive Intelligence](https://www.datapods.app/en/use-cases/competitive-intelligence.md): Who you compete with, and where you win.
- [Audiences & Segmentation](https://www.datapods.app/en/use-cases/segmentation.md): Segments from real behavior. And researchable.

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Source: https://www.datapods.app/en/industries/telco-subscriptions