# See what's watched. And what's cancelled.

> Parallel subscriptions, cancellations after the price hike, content discovery via YouTube and TikTok: we see the real media behavior behind the subscriber numbers.

## Why our data wins here

- **Subs** Streaming sign-ups and cancellations from transaction emails.
- **1.6B+** YouTube views: what does your audience actually watch?
- **TikTok** 845M+ interactions: where trends start before they move subscriptions.

## A question you could ask tomorrow

- Who subscribes to us AND two competitors, and which gets cancelled first?
- Through which content do new customers discover our service?

## Where this matters most

- [Churn & Win-Back](https://www.datapods.app/en/use-cases/churn-win-back.md): Who leaves, where to, and who comes back.
- [Audiences & Segmentation](https://www.datapods.app/en/use-cases/segmentation.md): Segments from real behavior. And researchable.
- [Customer Journey](https://www.datapods.app/en/use-cases/customer-journey.md): The real journey, observed step by step.

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Source: https://www.datapods.app/en/industries/media-streaming