# The basket doesn't lie.

> Private label vs. brand, retailer switching, promo effects: we see what lands in German shopping baskets, and interview the people who fill them.

## Why our data wins here

- **E-receipts** Receipts and online orders from the inbox, at item level.
- **REWE** German grocery product catalog for SKU-level analysis.
- **Household** Purchases per household across retailers, not per channel silo.

## A question you could ask tomorrow

- Which of our buyers drift to private label, and at what price gap does it tip?
- How does the competitor's discount app change our loyal shoppers' behavior?

## Where this matters most

- [Competitive Intelligence](https://www.datapods.app/en/use-cases/competitive-intelligence.md): Who you compete with, and where you win.
- [Churn & Win-Back](https://www.datapods.app/en/use-cases/churn-win-back.md): Who leaves, where to, and who comes back.
- [Assortment & Pricing](https://www.datapods.app/en/use-cases/assortment-pricing.md): Assortment and price, decided on real demand.

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Source: https://www.datapods.app/en/industries/grocery-drugstore