# Your category, your buyers. Verified.

> Test concepts, track launches, validate campaigns: with people who verifiably buy your category. From first test to impact at the shelf.

## Why our data wins here

- **Category** Buyers recruited by real purchase history: heavy, light, lapsed.
- **Media** TikTok, YouTube, Meta: who sees your campaign, and your competitor's?
- **Census** Representatively weighted results, board-ready.

## A question you could ask tomorrow

- Which of the three concepts wins with heavy buyers, and does anyone actually buy afterwards?
- Does our TikTok campaign reach category buyers or just reach?

## Where this matters most

- [Assortment & Pricing](https://www.datapods.app/en/use-cases/assortment-pricing.md): Assortment and price, decided on real demand.
- [Media & Channels](https://www.datapods.app/en/use-cases/media-channels.md): Where advertising lands and what follows.
- [Competitive Intelligence](https://www.datapods.app/en/use-cases/competitive-intelligence.md): Who you compete with, and where you win.

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Source: https://www.datapods.app/en/industries/fmcg