# See what happens before your shop.

> The journey doesn't start on your site: Google searches, Amazon comparisons, YouTube reviews. We see the path before the click, and where the purchases you lose end up.

## Why our data wins here

- **7.4B+** Amazon events: searches, product clicks, carts, orders.
- **Search** Google queries with purchase-intent classification.
- **Browsing** Shop and product-page visits across retailers.

## A question you could ask tomorrow

- Which search terms lead to us, and which to the competitor?
- Why do customers abandon checkout with us and order from Amazon two days later?

## Where this matters most

- [Customer Journey](https://www.datapods.app/en/use-cases/customer-journey.md): The real journey, observed step by step.
- [Competitive Intelligence](https://www.datapods.app/en/use-cases/competitive-intelligence.md): Who you compete with, and where you win.
- [Churn & Win-Back](https://www.datapods.app/en/use-cases/churn-win-back.md): Who leaves, where to, and who comes back.

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Source: https://www.datapods.app/en/industries/ecommerce