# Ask the users you lost.

> Installed, paid, deleted: we see app lifecycles across App Store and Google Play, and interview lapsed users who verifiably used your product.

## Why our data wins here

- **Stores** Installs, in-app purchases and search terms from App Store and Google Play.
- **Lapsed** Users who paid and left: verified, not self-reported.
- **Competition** Which apps your audience installs instead.

## A question you could ask tomorrow

- Why do paying users cancel in month two, and which app do they switch to?
- Which store search terms bring users who stay?

## Where this matters most

- [Churn & Win-Back](https://www.datapods.app/en/use-cases/churn-win-back.md): Who leaves, where to, and who comes back.
- [Customer Journey](https://www.datapods.app/en/use-cases/customer-journey.md): The real journey, observed step by step.
- [Media & Channels](https://www.datapods.app/en/use-cases/media-channels.md): Where advertising lands and what follows.

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Source: https://www.datapods.app/en/industries/apps-digital