The Switching Economy: Why Customers Leave and Where They Go

A deep dive into churn patterns across your competitive landscape — mapping the triggers, timing, and destinations of customer defection. This report tracks how users research, compare, and ultimately switch between competing products, surfacing the exact moments where brand loyalty breaks down. You'll see which competitor features attract the most attention, which pricing pages get the most repeat visits, and where your product falls out of the consideration set entirely.

Date Published

Q1 2026

Data Sources

4.2M browsing sessions

Coverage

148 competitor domains tracked

The Attribution Gap: Measuring What Actually Drives Purchases

Behavioral evidence of which channels truly influence buying decisions, cutting through the noise of last-click attribution. By reconstructing full browsing journeys from first touch to purchase, this report reveals which ad exposures, organic searches, and content interactions actually move users toward conversion — and which ones are simply present at the finish line taking credit. Includes channel-level ROI estimates and cross-device path analysis.

Date Published

Q1 2026

Data Sources

2.8M purchase journeys

Coverage

36 media channels analyzed

Friction Points: Where Sales Are Lost Before They Begin

Mapping the pre-purchase journey to identify where potential customers drop off — before they ever reach your site. This report captures the full discovery-to-decision pipeline: how users find your category, what questions they ask, which comparison sites they trust, and where friction causes them to abandon. Each friction point is quantified by volume and revenue impact, with actionable recommendations for reducing drop-off at every stage.

Date Published

Q2 2026

Data Sources

3.1M user paths analyzed

Coverage

92 drop-off patterns identified

Hidden Segments: The High-Value Customers You're Ignoring

Uncovering overlooked audience segments with outsized purchase intent — the customers your current targeting is missing. Using behavioral clustering on millions of browsing profiles, this report identifies cohorts that your competitors haven't discovered yet: underserved demographics, emerging interest groups, and high-intent users who don't match your current persona definitions. Each segment comes with size estimates, behavioral fingerprints, and recommended acquisition strategies.

Date Published

Q2 2026

Data Sources

5.6M behavioral profiles

Coverage

24 hidden segments uncovered