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Amazon.de Median Order Value by Category — 2025

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Review 2025: Video games lead Amazon.de with a €31.99 median order value — highest of any top-10 category

Amazon.de Median Order Value by Category — 2025Bar chart ranking the top 10 Amazon.de product categories by median order value in 2025. Video games lead at €31.99, followed by major appliances (€29.99) and musical instruments (€28.99); everyday categories such as books, groceries, and office supplies anchor the bottom near €15. The ranking reflects Germany's broader video games market, which grew 4% to €9.4 billion in 2025, with hardware sales surging 26% — driven partly by the Nintendo Switch 2 launch. Amazon ranks as the top store brand for video game purchases among German consumers, and the €31.99 median aligns with standard physical game pricing on the platform.Bar chart ranking the top 10 Amazon.de product categories by median order value in 2025. Video games lead at €31.99, followed by major appliances (€29.99) and musical instruments (€28.99); everyday categories such as books, groceries, and office supplies anchor the bottom near €15. The ranking reflects Germany's broader video games market, which grew 4% to €9.4 billion in 2025, with hardware sales surging 26% — driven partly by the Nintendo Switch 2 launch. Amazon ranks as the top store brand for video game purchases among German consumers, and the €31.99 median aligns with standard physical game pricing on the platform.
Bar chart ranking the top 10 Amazon.de product categories by median order value in 2025. Video games lead at €31.99, followed by major appliances (€29.99) and musical instruments (€28.99); everyday categories such as books, groceries, and office supplies anchor the bottom near €15. The ranking reflects Germany's broader video games market, which grew 4% to €9.4 billion in 2025, with hardware sales surging 26% — driven partly by the Nintendo Switch 2 launch. Amazon ranks as the top store brand for video game purchases among German consumers, and the €31.99 median aligns with standard physical game pricing on the platform.
Info
Sample size
n = 6,589
Data date
2025
Segment
All segments
Platform
Amazon
Market
Germany

Analysis

Video games topped the Amazon.de category ranking in 2025 with a €31.99 median order value, followed by major appliances (€29.99) and musical instruments (€28.99). The pattern is driven by durable, low-frequency purchases — shoppers buying a single title or device at a fixed retail price — while everyday consumables such as books, groceries, and office supplies cluster near €15. The spread between the highest and lowest categories reflects the structural difference between one-off durable purchases and routine replenishment shopping on Amazon.de.

This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.

Methodology

Median order value was measured across Amazon.de shoppers in 2025. Each order is assigned to the category of its most expensive item, and the median total spend is calculated across all orders in that category. Categories with fewer than 200 orders or fewer than 50 individual shoppers were excluded. The German market only.

These insights are based on the Datapods Panel. Our data comes exclusively from users who are compensated for their anonymity. Become part of the panel & earn from your data