Datapods

Talk to people who actually bought your product.

AI Research Agent

Which TikTok users actually buy afterwards — and how do they differ from heavy users who never convert?

Kai · Data analystqueries 845M TikTok events
Paul · Data scientistprofiles converters in the sandbox
Lena · Report writerwrites the report
Report

TikTok-to-Purchase: German Converters vs. Heavy Non-Converters

  • Executive Summary
  • Findings: TikTok Activity & Conversion
  • Determinants of Heavy vs. Light Usage
  • Key Takeaways & Recommendations
14 pages · sources & charts included
Anna, 31Verified buyer
AI moderator

You switched brands last week — what triggered it?

Anna, 31

Honestly, the price. And the ad came at exactly the right moment.

AI-moderated interviews and quant studies with consumers whose purchases, searches and media habits we actually know. With results in hours, not weeks.

Goethe Institut
T-Systems
Falke
IFH Köln
Powered by the Datapods app
25,000+people in the panel, verified through connected accounts
11B+behavioral data points across 12 platforms
100%opt-in — every share is a conscious, paid decision
GDPRnative & EU-hosted. Never used to train open models.
Use Cases

What do you want to know?

Answered with people who verifiably did the thing.

The difference

Not claimed. Observed.

Other panels know that a purchase happened. We see the whole path to it: every search, every review, every ad, every price comparison — and the moment someone switches brands.

A real journey from the panel
Day 1Google search“best espresso machine 2026”
Day 3YouTube reviewComparison video, watched 14 min
Day 5Instagram adYour campaign, seen 2×
Day 6Price comparisonAmazon ↔ MediaMarkt, 3 product pages
Day 9Purchase — with the competitorE-receipt: €649
Day 10AI interview“What tipped the scales in the end?”

And we can ask at every step.

How it works

From behavior to answers — and back.

Every study runs the same loop: find the right people in real behavior, ask them while it matters, then watch what they actually do next.

[01]

Target from real behavior

Build your audience from what people verifiably did: bought your brand, saw your ad, switched to a competitor. No screener questions, no guessing.

[02]

Run the study in hours

AI-moderated video interviews and quant surveys run in parallel with exactly those people. First results land the same day.

[03]

Measure impact in behavior

After the study, the panel shows what actually happens: do they buy, do they stay, do they come back? Impact, not recall.

AI Research Agent

Your research team in one chat.

For everything that doesn't need a study: ask the panel directly. A team of AI agents analyzes, researches and delivers an evidenced report.

[01]The briefing

You ask a strategic question in the chat. “How does the customer journey for espresso machines differ between MediaMarkt and Amazon?”

[02]The team

Specialized AI agents take over: a data analyst queries the panel, a data scientist computes in a Python sandbox, a web researcher scans the market — in parallel.

[03]The deep dive

The agents work on billions of real behavioral data points, cross-referencing purchases with media use — until the evidence holds.

[04]The report

Within hours you get a report with sources, charts and recommendations. Management-ready — and open for follow-ups.

More about the Research Agent
The panel

Powered by the Datapods app.

Our panelists aren't professional survey takers. They're people who use the Datapods app to manage and protect their data — and earn from it fairly. Research participation is a conscious decision: opt-in, paid, revocable at any time. That's exactly why the data is real.

Verified through connected accountsPurchases, searches and media use come from the source — not self-reporting.
Paid through the data dividendSharing data earns money. Daily, transparent, fair.
Disconnectable at any timeEvery source can be revoked with one tap. GDPR-native, EU-hosted.
Featured in
WirtschaftsWocheGeneral-AnzeigerWDRT-Challenge
The platform

Four tools. One panel. One loop.

From the first “who, actually?” to the evidenced report: Audience Builder, AI Interviewer, quant surveys and the Research Agent work on the same people and the same data.

Real people. Real everyday life. Real data.

Meet the panel
GDPR & Consent

Clean data. Shared on purpose.

Every data source in the panel is a conscious decision: connected source by source, paid through the data dividend, revocable at any time. Processed in the EU, GDPR-native — and never used to train open models.

Opt-in controls in the Datapods app
Data sharingEarn through the data dividend
Amazon purchasesOrders & searches
YouTubeWatch history
Email receiptsReceipts & orders
LocationVisited places
Data dividend today+3
Data sharing, source by source
Free public data

Real consumer behavior, fresh from the panel.

Daily-updated statistics on consumption, digital habits, and media — sourced from 25,000+ consenting panelists in Germany. Citable, free, no signup.

Browse all insights

Your next big insight is one question away.

Talk to us today — and to your customers tomorrow.

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Real people from the panel — ready for your questions.