Talk to people who actually bought your product.
Talk to people who actually bought your product.
AI-moderated interviews and quant studies with consumers whose purchases, searches and media habits we actually know. With results in hours, not weeks.
Which TikTok users actually buy afterwards — and how do they differ from heavy users who never convert?
TikTok-to-Purchase: German Converters vs. Heavy Non-Converters
- Executive Summary
- Findings: TikTok Activity & Conversion
- Determinants of Heavy vs. Light Usage
- Key Takeaways & Recommendations
You switched brands last week — what triggered it?
Honestly, the price. And the ad came at exactly the right moment.
AI-moderated interviews and quant studies with consumers whose purchases, searches and media habits we actually know. With results in hours, not weeks.
What do you want to know?
Answered with people who verifiably did the thing.
Not claimed. Observed.
Other panels know that a purchase happened. We see the whole path to it: every search, every review, every ad, every price comparison — and the moment someone switches brands.
And we can ask at every step.
From behavior to answers — and back.
Every study runs the same loop: find the right people in real behavior, ask them while it matters, then watch what they actually do next.
Target from real behavior
Build your audience from what people verifiably did: bought your brand, saw your ad, switched to a competitor. No screener questions, no guessing.
Run the study in hours
AI-moderated video interviews and quant surveys run in parallel with exactly those people. First results land the same day.
Measure impact in behavior
After the study, the panel shows what actually happens: do they buy, do they stay, do they come back? Impact, not recall.
Your research team in one chat.
For everything that doesn't need a study: ask the panel directly. A team of AI agents analyzes, researches and delivers an evidenced report.
You ask a strategic question in the chat. “How does the customer journey for espresso machines differ between MediaMarkt and Amazon?”
Specialized AI agents take over: a data analyst queries the panel, a data scientist computes in a Python sandbox, a web researcher scans the market — in parallel.
The agents work on billions of real behavioral data points, cross-referencing purchases with media use — until the evidence holds.
Within hours you get a report with sources, charts and recommendations. Management-ready — and open for follow-ups.
Your research team in one chat.
For everything that doesn't need a study: ask the panel directly. A team of AI agents analyzes, researches and delivers an evidenced report.
Powered by the Datapods app.
Our panelists aren't professional survey takers. They're people who use the Datapods app to manage and protect their data — and earn from it fairly. Research participation is a conscious decision: opt-in, paid, revocable at any time. That's exactly why the data is real.
Four tools. One panel. One loop.
From the first “who, actually?” to the evidenced report: Audience Builder, AI Interviewer, quant surveys and the Research Agent work on the same people and the same data.
Real people. Real everyday life. Real data.
Meet the panelClean data. Shared on purpose.
Every data source in the panel is a conscious decision: connected source by source, paid through the data dividend, revocable at any time. Processed in the EU, GDPR-native — and never used to train open models.
Real consumer behavior, fresh from the panel.
Daily-updated statistics on consumption, digital habits, and media — sourced from 25,000+ consenting panelists in Germany. Citable, free, no signup.
Amazon.de Average Order Value by Age Group — 55+ vs. 25–44 Shoppers in Germany, 2025
Older consumers aged 55+ spend €32 per Amazon order in Germany, €4 less than the 25–44 cohort
Amazon.de Browsing Sessions by Device — 55+ vs. 25–44 Shoppers in Germany, 2024–2025
Shoppers aged 55+ use desktop for 39% of amazon.de sessions, 6 percentage points more than the 25–44 cohort's 33%
Amazon.de Category Order Index — 55+ vs. 25–44 Shoppers in Germany, 2024–2025
German shoppers aged 55+ over-index on Food & Beverage Amazon orders by 1.62× compared to the 25–44 cohort
Your next big insight is one question away.
Talk to us today — and to your customers tomorrow.
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